Samsung Galaxy S – Films and Games and More, Oh My!

Samsung has unleashed all it has to challenge the iPhone with the Samsung Galaxy S, and after a hopeful update of Android to the 2.2 operating system, it is easily one of the smartest of smart phones. The new version of Android will give the phone a great bump in class with smother internet browsing and enhanced navigation. It will also provide the Galaxy S a better done pinch and zoom function, allowing even those with the worst of eyesight to read every word on the handset’s massive four inch screen.

The updated Google maps with location navigation will help in refreshing directions from exact locations, due to the internal GPS, and the new version of Flash will help those improved colours to look even more vivid. Not only will the internet and apps look good, but work shot on the HD camera will feel a little more HD when the playback feature is used. Speaking of films, Samsung is rolling out a movies and games package for new users of the Galaxy S that is sure to impress.

Samsung is giving away a bundle worth over £50 and offers at least six games and three movies through their Gameloft and Samsung Movies apps, which give access to thousands of hit movie and game titles. The offer is to run through March 31stand will need to be redeemed by the 30thof April by registering the phone with the original receipt for your pay monthly phone.

Beyond the new media package, there are still the same great features to the Samsung Galaxy S that has made it one of the pinnacle smart phones. The five megapixel camera provides incredible pictures from a mobile phone, coping greatly with poor lighting situations even without a built in flash. The music player provides great sound and new music just a finger tap away with 3G connectivity to download all of the classics. And the battery handles all of the multi-media-ing very well with a using time of up to 6.3 hours and a standby time of 24 hours.

Accessories and Apps For the iPad

There is strong speculation that Apple will launch its iPad in late March this year. A lot of people who are loyal customers of Apple are looking forward to the release of the new iPad. Its launch is still few weeks away, however, it is a hot topic amongst the gadget lovers. People are discussing the possibilities of applications and accessories for this new gizmo. Apple is so popular with the current generation that youngsters across the globe are eagerly waiting for this new Apple product called iPad.

Earlier also, with its products, Apple has given a new meaning to applications and accessories market. With the launch of this product this market will only flourish more. This will be the biggest launch for Apple in last three years. This new product is said to have a 10 inch display screen and is talked about as a hybrid between a smart phone and a laptop. Due to a service sharing device between iPod and this new launch of Apple, almost all of the 1, 40,000 applications of iPod will be found in this one. These applications will include social networking applications, games and many more. People who will use this new product will be able to create presentations, word processing documents, spreadsheets etc on it. Apart from numerous applications, one can also look forward to amazing accessories which can be used with this new product to be launched by Apple.

The first accessory which will add more value to the iPad is its keyboard dock. It is said to be combined with a dock to charge your device with full size keyboard. This dock can be connected to an electrical outlet using a USB Power Adapter to further use accessories like camera connection kit. This is made possible due to the unique 30-pin connector in the dock. An audio jack can also facilitate stereo and speakers facility. This one accessory in itself will open many doors of entertainment for iPad users. Apart from this, there is a requirement of a case to ensure that this amazing device is safe. For this purpose there is a separate case made for it. This case comes in such a shape and design that it serves the purpose of a case in addition to the fact that it can be used in different positions as well. These possibilities of positions will help the iPad users to watch movies, pictures etc in a comfortable angle.

Other accessories available with this product are iPad dock which is a stand charger to charge it. Then we also have camera connecting kit which will enable the users to import and export pictures and videos. With so many accessories to start with, this product will definitely win the hearts of its users. To add to the delight of its prospective users, there is a 10W USB Power adapter. This adapter will enable users to charge their iPad from any electrical outlet. The cable for this adapter is 6 foot long, hence giving an opportunity to use electrical outlets at distance as well.

Digital Marketing and Its Impact on Small Time Game and Mobile Application Developers

Stephen DiMarco has hit a very valid point in his post about how online marketing needs to start to assess some of the more qualitative side of marketing in terms of a brand rather than just Google Analytics or PPC, etc. In a world that’s primarily driven by unique page views, PPC campaign numbers, CTR rates, and other hard facts, it’s an interesting thought. As a gaming company, we offer post-marketing services which includes this marketing and it’s driven by numbers. We’ve yet to see how this affects us a brand, and Stephen’s got us thinking.

There are a whole slew of developers that are online at the App Store, but there’s an inherent problem with trusting a single developer. Many developers have delivered a product that’s a stand-alone app that is basically a flash-in-the-pan while others have consistently turned out mediocre but reliable apps. Who do you trust; the company that turns out one stellar app after a long hiatus or a developer that just needs some new direction or energy in their creative processes? There’s no real concept of a brand, there’s no Unilever or P&G for the App Store and therein lies the problem for marketers for iPhone development.

Although many people would argue that apps are products that have a repeat purchase cycle, etc, there’s yet to be a single developer that’s built a very successful brand using just their apps. People view apps like a utility and look to promote them as such. Very rarely does anyone ever hear about the developer but rather the app itself. This is a problem in an industry where the first firm to truly brand itself will gain a massive first-mover advantage. Indeed it will be difficult, but if a firm is able to do so, they’d easily take over the App Store.

The problem, to a certain extent, lies in the tools that are geared towards quantitative metrics rather than qualitative metrics. For example, Twitter following dictates whether you are a thought leader or follower, a PPC campaign shows how well SEO or ad placement is working. Yes, they do provide numbers which can help translate into potential leads, but there’s no concept of a brand.

Resultantly, firms are looking to use their marketing dollars to build a brand. For us, as game developers, there’s an added challenge. Although it may be easy to build one stellar app and continue to tweak it over time, such an effort doesn’t build a brand in the long run. At this point, firms need to realize how their marketing channels are being used besides the metrics they provide. Do you use your Twitter account to talk with customers? What type of a Twitter following do you have? Does your website show how committed you are to your vision? These questions begin to emphasize how qualitative metrics become important. It’s great having numbers, but as companies grow there’s a need to build a relationship with customers outside of the traditional client-vendor concept.

For example, in the case of gaming studios, a loyal group of customers translates into many benefits. Beta testers are easily found from your Twitter following or customers that have written great reviews for your titles. Ultimately these are the people that will promote you for free. They don’t show up in the metrics, you find them by talking to them. This is a brand building activity that many firms ignore. Again, for small startups it’s difficult to find the right people, but most of the time they’re hiding right under your radar. Yet many firms ignore the potential of these testers and continue to push out apps without sufficient testing. There’s no reason when there’s a small group of dedicated followers that you need to deliver a game without proper testing. These people will be the life line for your game as you need the critical honest feedback about gameplay, controls, graphics, user interfaces, etc. Without these people, you’d never get the proper feedback which helps develop a truly outstanding title.

Nonetheless, many firms do use these techniques but need to realize that there’s a brand to be built using these types of activities. Reward your beta-testers with promo codes for free games so that they spread the word about you, their recommendation to other gamers will go a long way in making your company stand out amongst the army of developers on the App Store. As mentioned by Stephen, there’s a need to change from the quantitative towards the qualitative side of marketing to build brands similar to IBM, Apple, or Microsoft for app development companies. Firms need to get away from the purely numerical side of marketing and start to see where they want to be in 10 years time.